An exploration of individual, social and material factors influencing water pollution mitigation behaviours within the farming community
Land Use Policy
© 2017 Elsevier Ltd. All rights reserved.
Reason for embargo
Diffuse pollution of watercourses from agriculture represents a complex and persistent environmental problem in the UK. This paper provides insights into why UK policy interventions have had limited success to date, drawing on the disciplines of psychology, sociology and behavioural economics to more thoroughly understand farmer attitudes and behaviours towards pollution mitigation. Our analysis is based on eliciting the opinions of commercial farmers through a series of surveys and discussion groups in three catchments: the grassland dominated River Eden catchment; the arable dominated River Wensum catchment and the mixed farming area of the Hampshire River Avon catchment. Results strongly suggest that a fundamental shift in identities, normative behavioural beliefs and social norms is required within the farming community before mitigation behaviours become embedded. Simply offering financial incentives or imposing regulatory penalties is unlikely to achieve the desired results. Double loop learning has the potential to enable farmers to migrate from a productivist to a multifunctional outlook where pollution mitigation becomes internalised within a farm management system. Expert farm advisors will be required to facilitate this process.
The funding provided by the UK Department for Environment, Food and Rural Affairs (Defra) via projects WQ02010, WQ0211, WQ0212 and LM0304 is gratefully acknowledged. Fiona Grant assisted with the DTC farm survey in the River Avon catchment whilst in the employment of ADAS UK Ltd.
This is the author accepted manuscript. The final version is available from Elsevier via the DOI in this record.
Vol.70, pp. 16-26