An Evidence Based Methodology for Cultural Institutions Seeking to Identify and Profile their Local Populations
Hutchison, F; Bailey, AR; Coles, T
Date: 10 January 2018
Journal
Museum Management and Curatorship (RMMC)
Publisher
Taylor and Francis (Routledge)
Publisher DOI
Abstract
Community is a term utilised in policy to describe a collective target audience for
public services. Political requirements mean that delivering direct and indirect
benefits to local people is regarded as essential to obtaining public sources of
funding for cultural organisations. Regardless of any external pressure, cultural
organisations ...
Community is a term utilised in policy to describe a collective target audience for
public services. Political requirements mean that delivering direct and indirect
benefits to local people is regarded as essential to obtaining public sources of
funding for cultural organisations. Regardless of any external pressure, cultural
organisations strive to be conscious, receptive or inclusive of the views of the
public. This paper summarises how a robust approach was developed to identify
and profile groupings of residents within an area in relation to their local civic
museum (UK). This method resulted in a nuanced understanding of a museum’s
local population, identifying groupings upon which to base its future plans.
Crucially, the methods outlined in this paper are transferable to cultural
institutions in different settings worldwide. Our discussion contributes to the
wider endeavour of evidencing impacts of museums on variously defined
communities.
Management
Faculty of Environment, Science and Economy
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