Learning "who we are" by doing: Processes of co-constructing prosocial identities in community-based enterprises
Journal of Business Venturing
© 2017 Elsevier Inc. All rights reserved.
Reason for embargo
Under embargo until 30 December 2019 in compliance with publisher policy.
This study investigates how members in community-based enterprises (CBEs) engage in processes of co-constructing their collective prosocial identities. Based on an inductive analysis of 27 organizations that were formed explicitly as communities and sought to build alternative forms of production and consumption through innovative ways to pool and recombine resources, we found that all of the CBEs engaged in distributed experimentation that lead to epiphany sense-making. These two approaches triggered and enacted collective processes of shifts in identity or identity persistence. We advance a processual model that identifies approaches for how members of CBEs either embrace epiphanies in identity shifts or limit and react to epiphanies in identity persistence.
This is the author accepted manuscript. The final version is available from Elsevier via the DOI in this record.
Available online 29 December 2017