The clustering conditions for managing creative tourism destinations: the Alqueva region case, Portugal

Abstract

The paper discusses conditions and format of a cluster model to support the management of a potential creative tourism destination in a setting where regional cross-sectoral collaboration is lacking. Creative tourism development requires a flexible framework and a healthy collaboration environment, more so when associated with resources shared by several stakeholders. This article focuses on the tourism potential of archaeological knowledge discovered during the environmental impact assessment of the Alqueva dam (Alentejo, Portugal). Interviews were conducted with 38 regional actors in the tourism and heritage sectors, as well as the dam developers and the companies responsible for archaeological interventions. Findings indicate that the lack of specific local policy addressing archaeological heritage hampers its potential use for tourism development, which is further aggravated by the absence of stakeholder communication and cooperation. A conceptual cluster model for the management of creative tourism destinations based on heritage resources and other local resources is proposed.