dc.contributor.author | Rowlinson, MC | |
dc.contributor.author | Heller, M | |
dc.date.accessioned | 2019-02-04T15:04:57Z | |
dc.date.issued | 2019-05-07 | |
dc.description.abstract | Corporations can be conceptualized as imagined communities, in which a sense of
community is created through textual media rather than face-to-face communication.
Historically the press, and newspapers in particular, provided texts through which nations
could be imagined as communities. By analogy, historically company magazines can be seen
as texts in which corporations were imagined as communities of employees. Company
magazines were ubiquitous in large corporations by the second half of the 20th century, and
many continue in print or online. Three enduring discourses of ‘imagined corporate
communities’ are identified from a sample of company magazines from four UK
organizations for 1955, 1985, and 2005 — Royal Mail; Cadbury; the BBC; and HSBC
(formerly Midland Bank) — as well as periodicals for the professional bodies of magazine
editors. These discourses explain the perceived role of company magazines and can be
described as: ‘esprit de corps’, in which the corporation is imagined as an extended family,
public school, or tightly knit military unit with its own distinctive spirit; ‘democratic polity’,
where employees are seen as citizens and the magazine represents an independent voice
holding management to account; and ‘brand community’, where the magazine’s readers are
imagined as ambassadors for the brand along with consumers. | en_GB |
dc.identifier.citation | Published online 07 May 2019. | en_GB |
dc.identifier.doi | 10.1111/1467-8551.12349 | |
dc.identifier.uri | http://hdl.handle.net/10871/35718 | |
dc.language.iso | en | en_GB |
dc.publisher | Wiley for British Academy of Management | en_GB |
dc.rights.embargoreason | Under embargo until 07 May 2021 in compliance with publisher policy. | |
dc.rights | © 2019 British Academy of Management. | |
dc.subject | Imagined Communities | en_GB |
dc.subject | Company Magazines | en_GB |
dc.subject | Corporate Culture | en_GB |
dc.subject | Organizational Discourse | en_GB |
dc.subject | Organizational History | en_GB |
dc.title | Imagined Corporate Communities: Historical Sources and Discourses | en_GB |
dc.type | Article | en_GB |
dc.date.available | 2019-02-04T15:04:57Z | |
dc.identifier.issn | 1045-3172 | |
dc.description | This is the author accepted manuscript. The final version is available from Wiley via the DOI in this record. | en_GB |
dc.identifier.journal | British Journal of Management | en_GB |
dc.rights.uri | http://www.rioxx.net/licenses/all-rights-reserved | en_GB |
dcterms.dateAccepted | 2019-01-21 | |
rioxxterms.version | AM | en_GB |
rioxxterms.licenseref.startdate | 2019-01-21 | |
rioxxterms.type | Journal Article/Review | en_GB |
refterms.dateFCD | 2019-02-04T09:06:58Z | |
refterms.versionFCD | AM | |
refterms.panel | C | en_GB |