dc.contributor.author | Tourky, ME | |
dc.contributor.author | Foroudi, P | |
dc.contributor.author | Suraksha, G | |
dc.contributor.author | Shaalan, A | |
dc.date.accessioned | 2019-02-26T14:27:42Z | |
dc.date.issued | 2019-06-28 | |
dc.description.abstract | Purpose – The study revisits the meaning of Corporate Identity (CI) in practice to identify its
key dimensions and the interrelationships between them, and to provide insights on how to
operationalize the construct.
Design/methodology/approach – This study is based on a comprehensive literature review
and qualitative research consisting of 22 semi-structured interviews with senior managers
from 11 UK-leading companies, and three in-depth interviews with corporate brand
consultants who worked closely with these firms in cognate areas.
Findings – The study identifies six key dimensions of CI in UK industry: communication,
visual identity, behavior, organizational culture, stakeholder management, and founder valuebased leadership.
Research limitations/implications – The focus on UK leading companies limits the
generalizability of the results. Further studies should be conducted in other sectors and
country settings to examine the relationships identified in the current study.
Originality/value – This study identifies the salient dimensions of CI and, for the first time,
the role of founder transformational leadership, employee identification and top management
behavioral leadership as key dimensions and sub-dimensions of CI. The study also provides
novel insights about the measurements for these dimensions. Additionally, this study
introduces a model for the interrelationships between CI dimensions and their influence on
corporate image, based on rigorous theoretical underpinnings, which lays the foundation for
future empirical testing. | en_GB |
dc.identifier.citation | Published online 28 June 2019. | en_GB |
dc.identifier.doi | 10.1108/QMR-04-2017-0080 | |
dc.identifier.uri | http://hdl.handle.net/10871/36074 | |
dc.language.iso | en | en_GB |
dc.publisher | Emerald | en_GB |
dc.rights | © 2019, Emerald Publishing Limited. | |
dc.subject | Corporate identity | en_GB |
dc.subject | Communication | en_GB |
dc.subject | Visual identity | en_GB |
dc.subject | Management behavior | en_GB |
dc.subject | Employee identification | en_GB |
dc.subject | Leadership | en_GB |
dc.title | Conceptualizing corporate identity in a dynamic environment | en_GB |
dc.type | Article | en_GB |
dc.date.available | 2019-02-26T14:27:42Z | |
dc.identifier.issn | 1352-2752 | |
dc.description | This is the author accepted manuscript. The final version is available from Emerald via the DOI in this record. | en_GB |
dc.identifier.journal | Qualitative Market Research: An International Journal | en_GB |
dc.rights.uri | http://www.rioxx.net/licenses/all-rights-reserved | en_GB |
dcterms.dateAccepted | 2018-09-03 | |
rioxxterms.version | AM | en_GB |
rioxxterms.licenseref.startdate | 2018-09-03 | |
rioxxterms.type | Journal Article/Review | en_GB |
refterms.dateFCD | 2019-02-26T10:32:18Z | |
refterms.versionFCD | AM | |
refterms.dateFOA | 2019-08-27T13:50:51Z | |
refterms.panel | C | en_GB |