New conceptualization and measurement of corporate identity: Evidence from UK food and beverage industry
dc.contributor.author | Tourky, ME | |
dc.contributor.author | Alwi, S | |
dc.contributor.author | Kitchen, P | |
dc.contributor.author | Melewar, TC | |
dc.contributor.author | Shaalan, A | |
dc.date.accessioned | 2019-03-25T12:45:43Z | |
dc.date.issued | 2019-04-17 | |
dc.description.abstract | This study extends the conceptualization of corporate identity (CI), and develops a valid and reliable scale for the concept via multistage research design. After detailed literature review, key elements of CI in practice are clarified using 20 semi-structured interviews with senior managers in leading UK companies, followed by an online survey among senior managers in the UK food and beverage sector. Five dimensions of CI are identified following two-step structural equation modelling: consistent image, top management behavioral leadership, employee identification, mission and values dissemination, and founder transformational leadership. The scale is examined for nomological validity with an outcome variable, namely corporate social responsibility. The contribution is novel, as for the first time CI is empirically validated as a second-order hierarchical construct. The resultant scale guides practitioners to specify priorities when developing CI, acts as a tool to assess the effectiveness of activities over time, and enables corrective action where needed. | en_GB |
dc.identifier.citation | Published online 17 April 2019 | en_GB |
dc.identifier.doi | 10.1016/j.jbusres.2019.03.056 | |
dc.identifier.uri | http://hdl.handle.net/10871/36632 | |
dc.language.iso | en | en_GB |
dc.publisher | Elsevier | en_GB |
dc.rights.embargoreason | Under embargo until 17 October 2020 in compliance with publisher policy | |
dc.rights | © 2019. This version is made available under the CC-BY-NC-ND 4.0 license https://creativecommons.org/licenses/by-nc-nd/4.0/ | en_GB |
dc.subject | Corporate identity | en_GB |
dc.subject | Communication | en_GB |
dc.subject | Visual identity | en_GB |
dc.subject | Employee identification | en_GB |
dc.subject | Leadership | en_GB |
dc.title | New conceptualization and measurement of corporate identity: Evidence from UK food and beverage industry | en_GB |
dc.type | Article | en_GB |
dc.date.available | 2019-03-25T12:45:43Z | |
dc.identifier.issn | 0148-2963 | |
dc.description | This is the author accepted manuscript. The final version is available from Elsevier via the DOI in this record | en_GB |
dc.identifier.journal | Journal of Business Research | en_GB |
dc.rights.uri | https://creativecommons.org/licenses/by-nc-nd/4.0/ | en_GB |
dcterms.dateAccepted | 2019-03-30 | |
rioxxterms.version | AM | en_GB |
rioxxterms.licenseref.startdate | 2019-03-25 | |
rioxxterms.type | Journal Article/Review | en_GB |
refterms.dateFCD | 2019-03-25T12:36:53Z | |
refterms.versionFCD | AM | |
refterms.panel | C | en_GB |
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Except where otherwise noted, this item's licence is described as © 2019. This version is made available under the CC-BY-NC-ND 4.0 license https://creativecommons.org/licenses/by-nc-nd/4.0/