The development of entrepreneurial potential among higher education students

Abstract

Purpose – The purpose of this paper is to increase the understanding of how entrepreneurial potential is developed among young people. Changes in individuals’ entrepreneurial intentions and the antecedents of intentions are investigated, as well as the impact of entrepreneurship education on the changes. Design/methodology/approach – Ajzen’s Theory of Planned Behavior (TPB) is applied. Longitudinal data from 197 HE students, in their first and third year of studies, is examined using path analysis. Findings – Overall the entrepreneurial intentions of HE students decreased over time. Intentions decreased particularly for those with high initial level of intentions, whereas the group with increasing intentions rose from low to neutral level of intentions. Changes in attitudes and perceived behavioral control have a significant positive impact. Versatile entrepreneurship courses have direct effect on changes in attitudes. Changes in attitudes have a dual role, as they influence change in both intentions and perceived behavioral control. The developed model explains 19 percent of the variance among women and 28 percent among men, suggesting gender differences in development of intentions. Research limitations/implications – Only one way of developing entrepreneurial potential in young people (i.e. education) is covered. The empirical sample is limited to one university. Practical implications – The results suggest versatile methods of entrepreneurship education are more effective in developing intentions than perhaps purely active modes. Gender differences should be considered when designing interventions to foster entrepreneurial potential. Originality/value – The research confirms with longitudinal individual-level data the applicability of TPB on entrepreneurial intentions and demonstrates the mediated impact of versatile entrepreneurship courses on changes in intentions.