Emotional paths leading to opportunity desirability and feasibility beliefs through controllability
Ivanova, S; Treffers, T; Langerak, F
Date: 1 August 2018
Journal
International Small Business Journal: Researching Entrepreneurship
Publisher
SAGE Publications
Publisher DOI
Abstract
Extant studies promote opportunity belief as an antecedent of entrepreneurial action.
However, we do not sufficiently understand how beliefs about the desirability and feasibility
of an entrepreneurial opportunity are formed. We argue that desirability and feasibility are
related but distinct micro-foundations of entrepreneurial ...
Extant studies promote opportunity belief as an antecedent of entrepreneurial action.
However, we do not sufficiently understand how beliefs about the desirability and feasibility
of an entrepreneurial opportunity are formed. We argue that desirability and feasibility are
related but distinct micro-foundations of entrepreneurial action formed through different
cognitive-emotional mechanisms. Drawing on the appraisal tendency framework, we investigate
the indirect effects of three basic emotions (anger, fear and happiness) on desirability and
feasibility through the appraisal tendency of controllability. In an experimental study (N= 191),
we find evidence for the distinctiveness and interconnectedness of desirability and feasibility
beliefs. In addition, our findings show that desirability can be predicted by emotions through
controllability, but we cannot predict feasibility through the same appraisal process. Our study
seeks insights concerning how desirability and feasibility beliefs regarding an entrepreneurial
opportunity are distinctively formed based on the inner cognitive and emotional processes of
individuals.
Management
Faculty of Environment, Science and Economy
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