This paper focuses on the creative ingenuity of tourism providers in storying and providing
varied readings of archaeological sites that have been physically lost. In conceptualising
providers’ efforts in mobilising (in)tangible aspects of archaeological heritage to accord them
an inimitable identity and visible presence, we draw ...
This paper focuses on the creative ingenuity of tourism providers in storying and providing
varied readings of archaeological sites that have been physically lost. In conceptualising
providers’ efforts in mobilising (in)tangible aspects of archaeological heritage to accord them
an inimitable identity and visible presence, we draw upon research on creativity and creative
tourism. Our findings reveal how innovative meaning-making opportunities transform
archaeological heritage into a valuable creative tourism resource that can be used to enhance
the market appeal of local products and resources through theming and creative storytelling.
Overall, this study contributes to nascent work on participative co-creation of archaeological
heritage that can serve as an effective means of creating meaningful interpretive experiences at
cultural tourism destinations.