An integrative framework of preemption strategies

DSpace/Manakin Repository

Open Research Exeter (ORE)

An integrative framework of preemption strategies

Please use this identifier to cite or link to this item: http://hdl.handle.net/10036/32432

Share:                 



Title: An integrative framework of preemption strategies
Author: Lee, Khai S.
Ng, Irene C. L.
Citation: Journal of Strategic Marketing, Vol. 15 (4), pp327-348
Publisher: Routledge
Journal: Journal of Strategic Marketing
Date Issued: 2007-09
URI: http://hdl.handle.net/10036/32432
DOI: 10.1080/09652540701525922
Links: http://www.tandf.co.uk/journals/titles/0965254X.asp
Abstract: This paper performs a review of the various pre-emption strategies prescribed in the economics literature. These are cost superiority, consumers' switching cost, channel exclusivity, environmental barriers of entry and credible commitment to react aggressively. Through our analysis, we develop an integrative framework of the pre-emption strategies that will result in long-term payoffs to the firm. The framework proposes that there are two key dimensions—strategic advantage and strategic focus—and identify five generic types of pre-emption strategies for market incumbents. These are the switching cost, blockade, credible commitment, tie-up, and cost leadership strategies. The pre-emption strategies and the framework presented can assist managerial decision-making for the successful pre-emption of potential competition to complement their existing efforts.
Type: Article
Description: Pre-print; author's draft
Keywords: pre-emptionfirst moverstrategic advantagestrategic focuscompetitive advantage
ISSN: 0965254X14664488


Please note: Before reusing this item please check the rights under which it has been made available. Some items are restricted to non-commercial use. Please cite the published version where applicable.

Files in this item

Files Size Format View
ng5.pdf 276.9Kb PDF Thumbnail

This item appears in the following Collection(s)

Browse

My Account

Local Links