An integrative framework of preemption strategies

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An integrative framework of preemption strategies

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dc.contributor.author Lee, Khai S. en_GB
dc.contributor.author Ng, Irene C. L. en_GB
dc.contributor.department National University of Singapore; University of Exeter en_GB
dc.date.accessioned 2008-07-18T10:48:00Z en_GB
dc.date.accessioned 2011-01-25T10:27:01Z en_US
dc.date.accessioned 2013-03-19T16:03:48Z
dc.date.issued 2007-09 en_GB
dc.description.abstract This paper performs a review of the various pre-emption strategies prescribed in the economics literature. These are cost superiority, consumers' switching cost, channel exclusivity, environmental barriers of entry and credible commitment to react aggressively. Through our analysis, we develop an integrative framework of the pre-emption strategies that will result in long-term payoffs to the firm. The framework proposes that there are two key dimensions—strategic advantage and strategic focus—and identify five generic types of pre-emption strategies for market incumbents. These are the switching cost, blockade, credible commitment, tie-up, and cost leadership strategies. The pre-emption strategies and the framework presented can assist managerial decision-making for the successful pre-emption of potential competition to complement their existing efforts. en_GB
dc.identifier.citation Journal of Strategic Marketing, Vol. 15 (4), pp327-348 en_GB
dc.identifier.doi 10.1080/09652540701525922 en_GB
dc.identifier.uri http://hdl.handle.net/10036/32432 en_GB
dc.language.iso en en_GB
dc.publisher Routledge en_GB
dc.relation.url http://www.tandf.co.uk/journals/titles/0965254X.asp en_GB
dc.subject pre-emption en_GB
dc.subject first mover en_GB
dc.subject strategic advantage en_GB
dc.subject strategic focus en_GB
dc.subject competitive advantage en_GB
dc.title An integrative framework of preemption strategies en_GB
dc.type Article en_GB
dc.date.available 2008-07-18T10:48:00Z en_GB
dc.date.available 2011-01-25T10:27:01Z en_US
dc.date.available 2013-03-19T16:03:48Z
dc.identifier.issn 0965254X en_GB
dc.identifier.issn 14664488 en_GB
dc.description Pre-print; author's draft en_GB
dc.identifier.journal Journal of Strategic Marketing en_GB


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