Does AHP help us make a choice? - An experimental evaluation
Balkenborg, Dieter; Ishizaka, Alessio; Kaplan, Todd R.
Date: 17 November 2010
Journal
JORS (Journal of the Operations Research Society)
Publisher
Palgrave Macmillan
Publisher DOI
Abstract
In this paper, we use experimental economics methods to test how well Analytic Hierarchy Process (AHP) fares as a choice support system in a real decision problem. AHP provides a ranking that we statistically compare with three additional rankings given by the subjects in the experiment: one at the beginning, one after providing AHP ...
In this paper, we use experimental economics methods to test how well Analytic Hierarchy Process (AHP) fares as a choice support system in a real decision problem. AHP provides a ranking that we statistically compare with three additional rankings given by the subjects in the experiment: one at the beginning, one after providing AHP with the necessary pair-wise comparisons and one after learning the ranking provided by AHP. While the rankings vary widely across subjects, we observe that for each
individual all four rankings are similar. Hence, subjects are consistent and AHP is, for the most part,able to replicate their rankings. Furthermore, while the rankings are similar, we do find that the AHP ranking helps the decision makers reformulate their choices by taking into account suggestions made by AHP.
Economics
Faculty of Environment, Science and Economy
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