2010 | Theoretical foundations in the pricing of intermediating services: the case of mobile phone payments | Ng, Irene C. L.; Yip, Nick |
1 December 2006 | Photoessays in the teaching of marketing | Ng, Irene C. L. |
1 June 2008 | An integrated approach towards revenue management | Ng, Irene C. L.; Maull, Roger S.; Godsiff, Philip |
1999 | The strategic role of unused service capacity | Ng, Irene C. L.; Wirtz, Jochen; Lee, Khai S. |
4 January 2012 | The three value proposition cycles of equipment-based service | Smith, Laura; Ng, Irene C. L.; Maull, Roger S. |
1 November 2008 | Service innovation and the role of science, technology, engineering and mathematics: ten challenges for industry, academia and government | Ng, Irene C. L. |
1 December 2009 | Outcome-based contracts as a driver for systems thinking and service-dominant logic in service science: evidence from the defence industry | Ng, Irene C. L.; Maull, Roger S.; Yip, Nick |
1 April 2009 | Identifying risk and its impact on contracting through a benefit based-model framework in business to business contracting: case of the defence industry | Ng, Irene C. L.; Yip, Nick |
1 July 2007 | Advanced demand and a critical analysis of revenue management | Ng, Irene C. L. |
1 September 2007 | An integrative framework of preemption strategies | Lee, Khai S.; Ng, Irene C. L. |