Theoretical foundations in the pricing of intermediating services: the case of mobile phone payments

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Theoretical foundations in the pricing of intermediating services: the case of mobile phone payments

Please use this identifier to cite or link to this item: http://hdl.handle.net/10036/96893

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Title: Theoretical foundations in the pricing of intermediating services: the case of mobile phone payments
Author: Ng, Irene C. L.
Yip, Nick
Citation: Journal of Revenue and Pricing Management
Publisher: Palgrave
Journal: Journal of Revenue and Pricing Management
Date Issued: 2010
URI: http://hdl.handle.net/10036/96893
Links: http://www.palgrave-journals.com/rpm/index.html
Abstract: Intermediating services are relatively new in research. This study explores how consumers may determine the value of intermediating services and the extent on willingness to pay. We investigate a mobile payment technology that intermediates payments facilitated by a telecommunication company and a bank. We show that a derived effect may persuade consumers to pay higher for the intermediating service when the items purchased has higher surplus to ustify the consumption of the service. Our study also shows that money has polarity, in that money that is ‘owned’ by the individual is viewed differently from money ‘not owned’.
Type: Article
Description: This is a post-peer-review, pre-copyedit version of an article published in Journal of Revenue and Pricing Management. The definitive publisher-authenticated version Journal of Revenue and Pricing Management is available online at:
Keywords: intermediating servicespricingmobile payment systems


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