Theoretical foundations in the pricing of intermediating services: the case of mobile phone payments

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Theoretical foundations in the pricing of intermediating services: the case of mobile phone payments

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dc.contributor.author Ng, Irene C. L. en_GB
dc.contributor.author Yip, Nick en_GB
dc.date.accessioned 2010-04-20T09:38:42Z en_GB
dc.date.accessioned 2011-01-25T10:27:01Z en_US
dc.date.accessioned 2013-03-19T16:08:37Z
dc.date.issued 2010 en_GB
dc.description.abstract Intermediating services are relatively new in research. This study explores how consumers may determine the value of intermediating services and the extent on willingness to pay. We investigate a mobile payment technology that intermediates payments facilitated by a telecommunication company and a bank. We show that a derived effect may persuade consumers to pay higher for the intermediating service when the items purchased has higher surplus to ustify the consumption of the service. Our study also shows that money has polarity, in that money that is ‘owned’ by the individual is viewed differently from money ‘not owned’. en_GB
dc.identifier.citation Journal of Revenue and Pricing Management en_GB
dc.identifier.uri http://hdl.handle.net/10036/96893 en_GB
dc.language.iso en en_GB
dc.publisher Palgrave en_GB
dc.relation.url http://www.palgrave-journals.com/rpm/index.html en_GB
dc.subject intermediating services en_GB
dc.subject pricing en_GB
dc.subject mobile payment systems en_GB
dc.title Theoretical foundations in the pricing of intermediating services: the case of mobile phone payments en_GB
dc.type Article en_GB
dc.date.available 2010-04-20T09:38:42Z en_GB
dc.date.available 2011-01-25T10:27:01Z en_US
dc.date.available 2013-03-19T16:08:37Z
dc.description This is a post-peer-review, pre-copyedit version of an article published in Journal of Revenue and Pricing Management. The definitive publisher-authenticated version Journal of Revenue and Pricing Management is available online at: en_GB
dc.identifier.journal Journal of Revenue and Pricing Management en_GB


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