Tailor-made consumer protection: personalisation’s impact on the granularity of consumer information
Luzak, J
Date: 14 October 2021
Book chapter
Publisher
Edward Elgar Publishing
Abstract
This chapter illustrates how the use of the legal design principles and the benefits of
modern technology could guide EU policymakers in drafting more effective consumer protection
measures, specifically information provisions and information rules. As modern technology enables
personalisation of online information, the paper explores ...
This chapter illustrates how the use of the legal design principles and the benefits of
modern technology could guide EU policymakers in drafting more effective consumer protection
measures, specifically information provisions and information rules. As modern technology enables
personalisation of online information, the paper explores the option for this to lead to the rejection
of the one-size-fits-all approach embodied by the application of the average consumer benchmark
in assessing whether the information was transparent to consumers. The author proposes to
gradually oblige online traders to provide more granular, personalised information to consumers.
Law School
Faculty of Humanities, Arts and Social Sciences
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