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dc.contributor.authorLuzak, J
dc.date.accessioned2024-08-02T10:46:21Z
dc.date.issued2024-08-01
dc.date.updated2024-08-02T09:03:02Z
dc.description.abstractThe achievement of sustainability goals will take a joint effort and content creators could be one of the actors helping with reaching it. Reliable but relatable communication on sustainable lifestyles on social media could reach many consumers and contribute to changing their behaviour patterns. However, the content creators’ activities need to fit within certain parameters for the benefits to outweigh the costs. This article identifies three important parameters that regulation should safeguard: Relatability, reliability, and redress. A key reason why content creators have managed to establish themselves as influencers is that they are relatable. But content creators may not be able to ensure what they tell their followers is reliable. That in turn raises the question of who should be responsible for providing redress in cases of misstatements. Following the critical analysis of the European legal framework, this article considers the need for further adaptations to the current rules or even the adoption of new rules more strictly regulating sustainable activism on social media.en_GB
dc.identifier.citationPublished online 1 August 2024en_GB
dc.identifier.doihttps://doi.org/10.1007/s10603-024-09574-x
dc.identifier.urihttp://hdl.handle.net/10871/136996
dc.identifierORCID: 0000-0002-3524-7340 (Luzak, J)
dc.language.isoenen_GB
dc.publisherSpringeren_GB
dc.rights© The Author(s) 2024. Open access. This article is licensed under a Creative Commons Attribution 4.0 International License, which permits use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons licence, and indicate if changes were made. The images or other third party material in this article are included in the article's Creative Commons licence, unless indicated otherwise in a credit line to the material. If material is not included in the article's Creative Commons licence and your intended use is not permitted by statutory regulation or exceeds the permitted use, you will need to obtain permission directly from the copyright holder. To view a copy of this licence, visit http://creativecommons.org/licenses/by/4.0/.en_GB
dc.subjectContent creatorsen_GB
dc.subjectSustainable activismen_GB
dc.subjectSocial mediaen_GB
dc.subjectTransparencyen_GB
dc.subjectAccountabilityen_GB
dc.subjectInfluencingen_GB
dc.title3Rs of Sustainable Activism on Social Media: Relatability, Reliability and Redressen_GB
dc.typeArticleen_GB
dc.date.available2024-08-02T10:46:21Z
dc.identifier.issn0168-7034
dc.descriptionThis is the final version. Available on open access from Springer via the DOI in this recorden_GB
dc.identifier.eissn1573-0700
dc.identifier.journalJournal of Consumer Policyen_GB
dc.relation.ispartofJournal of Consumer Policy
dc.rights.urihttps://creativecommons.org/licenses/by/4.0/en_GB
dcterms.dateAccepted2024-07-17
rioxxterms.versionVoRen_GB
rioxxterms.licenseref.startdate2024-07-01
rioxxterms.typeJournal Article/Reviewen_GB
refterms.dateFCD2024-08-02T10:44:19Z
refterms.versionFCDVoR
refterms.dateFOA2024-08-02T10:47:17Z
refterms.panelCen_GB
refterms.dateFirstOnline2024-08-01


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© The Author(s) 2024. Open access. This article is licensed under a Creative Commons Attribution 4.0 International License, which permits use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons licence, and indicate if changes were made. The images or other third party material in this article are included in the article's Creative Commons licence, unless indicated otherwise in a credit line to the material. If material is not included in the article's Creative Commons licence and your intended use is not permitted by statutory regulation or exceeds the permitted use, you will need to obtain permission directly from the copyright holder. To view a copy of this licence, visit http://creativecommons.org/licenses/by/4.0/.
Except where otherwise noted, this item's licence is described as © The Author(s) 2024. Open access. This article is licensed under a Creative Commons Attribution 4.0 International License, which permits use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons licence, and indicate if changes were made. The images or other third party material in this article are included in the article's Creative Commons licence, unless indicated otherwise in a credit line to the material. If material is not included in the article's Creative Commons licence and your intended use is not permitted by statutory regulation or exceeds the permitted use, you will need to obtain permission directly from the copyright holder. To view a copy of this licence, visit http://creativecommons.org/licenses/by/4.0/.