3Rs of Sustainable Activism on Social Media: Relatability, Reliability and Redress
dc.contributor.author | Luzak, J | |
dc.date.accessioned | 2024-08-02T10:46:21Z | |
dc.date.issued | 2024-08-01 | |
dc.date.updated | 2024-08-02T09:03:02Z | |
dc.description.abstract | The achievement of sustainability goals will take a joint effort and content creators could be one of the actors helping with reaching it. Reliable but relatable communication on sustainable lifestyles on social media could reach many consumers and contribute to changing their behaviour patterns. However, the content creators’ activities need to fit within certain parameters for the benefits to outweigh the costs. This article identifies three important parameters that regulation should safeguard: Relatability, reliability, and redress. A key reason why content creators have managed to establish themselves as influencers is that they are relatable. But content creators may not be able to ensure what they tell their followers is reliable. That in turn raises the question of who should be responsible for providing redress in cases of misstatements. Following the critical analysis of the European legal framework, this article considers the need for further adaptations to the current rules or even the adoption of new rules more strictly regulating sustainable activism on social media. | en_GB |
dc.identifier.citation | Published online 1 August 2024 | en_GB |
dc.identifier.doi | https://doi.org/10.1007/s10603-024-09574-x | |
dc.identifier.uri | http://hdl.handle.net/10871/136996 | |
dc.identifier | ORCID: 0000-0002-3524-7340 (Luzak, J) | |
dc.language.iso | en | en_GB |
dc.publisher | Springer | en_GB |
dc.rights | © The Author(s) 2024. Open access. This article is licensed under a Creative Commons Attribution 4.0 International License, which permits use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons licence, and indicate if changes were made. The images or other third party material in this article are included in the article's Creative Commons licence, unless indicated otherwise in a credit line to the material. If material is not included in the article's Creative Commons licence and your intended use is not permitted by statutory regulation or exceeds the permitted use, you will need to obtain permission directly from the copyright holder. To view a copy of this licence, visit http://creativecommons.org/licenses/by/4.0/. | en_GB |
dc.subject | Content creators | en_GB |
dc.subject | Sustainable activism | en_GB |
dc.subject | Social media | en_GB |
dc.subject | Transparency | en_GB |
dc.subject | Accountability | en_GB |
dc.subject | Influencing | en_GB |
dc.title | 3Rs of Sustainable Activism on Social Media: Relatability, Reliability and Redress | en_GB |
dc.type | Article | en_GB |
dc.date.available | 2024-08-02T10:46:21Z | |
dc.identifier.issn | 0168-7034 | |
dc.description | This is the final version. Available on open access from Springer via the DOI in this record | en_GB |
dc.identifier.eissn | 1573-0700 | |
dc.identifier.journal | Journal of Consumer Policy | en_GB |
dc.relation.ispartof | Journal of Consumer Policy | |
dc.rights.uri | https://creativecommons.org/licenses/by/4.0/ | en_GB |
dcterms.dateAccepted | 2024-07-17 | |
rioxxterms.version | VoR | en_GB |
rioxxterms.licenseref.startdate | 2024-07-01 | |
rioxxterms.type | Journal Article/Review | en_GB |
refterms.dateFCD | 2024-08-02T10:44:19Z | |
refterms.versionFCD | VoR | |
refterms.dateFOA | 2024-08-02T10:47:17Z | |
refterms.panel | C | en_GB |
refterms.dateFirstOnline | 2024-08-01 |
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Except where otherwise noted, this item's licence is described as © The Author(s) 2024. Open access. This article is licensed under a Creative Commons Attribution 4.0 International License, which permits use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons licence, and indicate if changes were made. The images or other third party material in this article are included in the article's Creative Commons licence, unless indicated otherwise in a credit line to the material. If material is not included in the article's Creative Commons licence and your intended use is not permitted by statutory regulation or exceeds the permitted use, you will need to obtain permission directly from the copyright holder. To view a copy of this licence, visit http://creativecommons.org/licenses/by/4.0/.