Open collective innovation. The power of the many over the few
Bessant, John; Möslein, Kathrin
Date: 2011
Report
Publisher
Advanced Institute for Management Research
Abstract
The innovation context is changing. The production of knowledge is accelerating.
Knowledge creation is now a globally distributed activity. Globalisation has massively
increased the range of markets and segments – putting pressure on innovation search
routines to cover much more territory. The proliferation of the internet and ...
The innovation context is changing. The production of knowledge is accelerating.
Knowledge creation is now a globally distributed activity. Globalisation has massively
increased the range of markets and segments – putting pressure on innovation search
routines to cover much more territory. The proliferation of the internet and emergence
of large-scale social networks necessitates the development of new approaches
to innovation. The involvement of active users in innovation is accelerating.
As a result of the changing context in which innovation is taking place established
organisations need to review their approaches to innovation management.
Management
Faculty of Environment, Science and Economy
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