Open collective innovation. The power of the many over the few

Abstract

The innovation context is changing. The production of knowledge is accelerating. Knowledge creation is now a globally distributed activity. Globalisation has massively increased the range of markets and segments – putting pressure on innovation search routines to cover much more territory. The proliferation of the internet and emergence of large-scale social networks necessitates the development of new approaches to innovation. The involvement of active users in innovation is accelerating. As a result of the changing context in which innovation is taking place established organisations need to review their approaches to innovation management.