Face and emotion recognition on commercial property under EU data protection law
Lewinski, P; Trzaskowski, J; Luzak, J
Date: 10 August 2016
Journal
Psychology & Marketing
Publisher
Wiley
Publisher DOI
Abstract
This paper integrates and cuts through domains of privacy law and biometrics. Specifically, this
paper presents a legal analysis on the use of Automated Facial Recognition Systems (the AFRS) in
commercial (retail store) settings within the European Union data protection framework. The AFRS
is a typical instance of biometric technologies, ...
This paper integrates and cuts through domains of privacy law and biometrics. Specifically, this
paper presents a legal analysis on the use of Automated Facial Recognition Systems (the AFRS) in
commercial (retail store) settings within the European Union data protection framework. The AFRS
is a typical instance of biometric technologies, where a distributed system of dozens of low-cost
cameras uses psychological states, sociodemographic characteristics, and identity recognition
algorithms on thousands of passers-by and customers. Current use cases and theoretical possibilities
are discussed due to the technology’s potential of becoming a substantial privacy issue. First, this
paper introduces the AFRS and EU data protection law. This is followed by an analysis of European
Data protection law and its application in relation to the use of the AFRS, including requirements
concerning data quality and legitimate processing of personal data, which, finally, leads to an
overview of measures that traders can take to comply with data protection law, including by means
of information, consent, and anonymization.
Law School
Faculty of Humanities, Arts and Social Sciences
Item views 0
Full item downloads 0