How to Design (and Analyze) a Business Experiment
Hauser, O; Luca, M
Date: 29 October 2015
Journal
Harvard Business Review
Publisher
Harvard Business Publishing
Abstract
The rise of experimental evaluations within organizations — or what economists refer to as field
experiments — has the potential to transform organizational decision-making, providing fresh
insight into areas ranging from product design to human resources to public policy. Companies
that invest in randomized evaluations can gain a ...
The rise of experimental evaluations within organizations — or what economists refer to as field
experiments — has the potential to transform organizational decision-making, providing fresh
insight into areas ranging from product design to human resources to public policy. Companies
that invest in randomized evaluations can gain a game-changing advantage.
Yet while there has been a rapid growth in experiments, especially within tech companies, we’ve
seen too many run incorrectly. Even when they’re set up properly, avoidable mistakes often
happen during implementation. As a result, many organizations fail to receive the real benefits of
the scientific method.
This article lays out seven steps to ensure that your experiment delivers. These principles draw
on the academic research on field experiments as well as our work with a variety of
organizations ranging from Yelp to the UK government.
Economics
Faculty of Environment, Science and Economy
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